Construction Marketing Strategies

By Anna Liza Montenegro | BIM, Collaboration, Surveying

The construction industry is evolving faster than ever before. As digital technologies further entrench themselves in the field, contractors need to take a progressive approach to all aspects of their business, including their marketing strategies, to stay relevant.


Why Construction Companies Must Embrace Construction Marketing

If you own a well-established construction company, marketing was probably not something that you gave much thought to in the past. However, in recent years, you’ve likely received countless cold calls and emails about website building, SEO services, and Google ad campaigns. These terms may sound like a foreign language to you, but in 2024, they are essential parts of maintaining relevancy in modern construction.

Basically, it boils down to how most homeowners seek information. In the past, they asked their friends and neighbors for recommendations or looked for contractors listed in their local phone book. Nowadays, a quick Google search will provide a homeowner with a list of contractors in their area, and this is where strategic marketing comes into play because the top Google search results are not necessarily the most capable builders but rather the ones with the best construction marketing tactics. There is no ceiling for the time, effort, and money that a company can put into a marketing campaign. Still, there are some essential strategies that make up the backbone of an effective advertising strategy.


8 Construction Marketing Tips and Ideas for Growth in 2024

In 2024, construction firms will be presented with a variety of strategies to enhance their marketing and secure their place in an increasingly competitive construction market. Below is a list of ten tips and ideas you can take to increase your company’s visibility, better engage with your target clientele, and generate a steady flow of new leads. These tips include a modern approach to traditional strategies and digital marketing tactics to ensure a flexible approach that can adapt to a volatile market.

1. Develop a Customer-Centric Website Interface

A well-built website is an important component of an effective marketing strategy, as it is almost always the first point of contact for potential clients. A website is what gives an individual their first impression of a business. So, to ensure that that impression is positive, a company site should be mobile-friendly, easy to navigate, load quickly, and direct visitors to positive client testimonials that highlight customer satisfaction. Additionally, integrating advanced construction management software like Autodesk Takeoff can showcase your firm’s commitment to leveraging cutting-edge technology for efficient project execution and client communication. This can be achieved by integrating the product’s API into a construction materials estimator tool, for example.

2. Google List Your Business

Ensuring your business is listed on Google My Business is another essential step for boosting your online presence. Fortunately, it’s easy to do, and it’s free! All you need to do is create a Google Business profile, add your business through Google Maps, and claim your company under the management section of the site. Once you’ve completed these steps, it will be much easier for people to find your company and contact you. Google listing also provides a platform for your clients to leave reviews about their experiences using your services.

3. Create a Social Media Presence

Forbes Magazine recently stated that 84% of adults use at least one social media site. With so many people on Facebook, Instagram, and LinkedIn today, construction firms are presented with a unique marketing platform to promote their business. High-quality images and videos can be used to post customer testimonials and share project updates. By actively engaging with your followers, you will create a community around your brand, promoting a sense of connection with your audience.

4. Highlight Customer Reviews and Testimonials

Customer reviews and testimonials are invaluable tools for building brand awareness and trust. Client feedback can be posted on your website’s home page and your social media platforms. However, external Google reviews often resonate more with potential clients, so it’s always a good idea to ask your clients to write a Google review if they are satisfied with your firm’s work.

5. Launch Google Local Service Ad Campaigns

Google Local service ads are a powerful marketing tool available to construction companies looking to connect with homeowners in their local areas. When conducting a Google search, these ads appear at the top of the results, providing prime visibility and a direct link to your company’s contact information. Google local service ads are a simple and affordable way to boost your local SEO efforts and attract organic traffic to your website.

6. Create SEO-Centered Content

High-quality SEO (search engine optimization) content like blog posts provides your website visitors with information about your company’s area of expertise while incorporating target keywords and phrases that improve search ranking and drive organic traffic to your website.

7. Build and Maintain an Email List

Email campaigns are one of the oldest forms of digital marketing, but they are still very effective in keeping in touch with past clients and developing new leads. Marketing emails often include updates about new building projects, content blogs, or exclusive offers to keep your business fresh in the minds of both new and past clients.

8. Implement Pay-Per-Click (PPC) Advertising

Pay-per-click advertising (PPC) is an internet marketing model in which businesses pay a fee every time someone clicks on their ads. Basically, it’s a way of buying visits to a website rather than trying to generate them organically through SEO strategies. PPC campaigns can be tailored to target a specific demographic or geographical region, providing control and flexibility over who sees your ads.


Key Takeaways: Elevating Construction Marketing for the Future

Adapting to new digital platforms and innovative forms of advertising is essential for modern construction companies looking to take their marketing strategies to the next level. By focusing on providing your audience with informative and engaging content, you will not only forge a strong customer relationship but also check all the boxes that search engines use to promote your business.

Remember, when creating content, that your goal is not only to attract new clients but also to create a sustainable business model that facilitates long-term growth and client satisfaction in a competitive construction landscape.





INDUSTRIES: Construction

Published on May 15, 2024 in .

About the Author

Anna Liza Montenegro develops design technology conferences for architecture, engineering, and construction (AEC) professionals as a forum to exchange innovative strategies, and best practices, and facilitate discussions into the technology trends driving significant change in building design and construction. As Director of Marketing and as a trained architect, these events are offered to AEC professionals by Microsol Resources, a value-added reseller of Autodesk, Bluebeam, Rhino, Chaos V-Ray & Enscape, Egnyte and other various technology partnerships.