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Construction Marketing Strategies

The construction industry is evolving faster than ever before. As digital technologies further entrench themselves in the field, contractors need to take a progressive approach to all aspects of their business, including their marketing strategies, to stay relevant.

 

Why Construction Companies Must Embrace Construction Marketing

If you own a well-established construction company, marketing was probably not something that you gave much thought to in the past. However, in recent years, you’ve likely received countless cold calls and emails about website building, SEO services, and Google ad campaigns. These terms may sound like a foreign language to you, but in 2024, they are essential parts of maintaining relevancy in modern construction.

Basically, it boils down to how most homeowners seek information. In the past, they asked their friends and neighbors for recommendations or looked for contractors listed in their local phone book. Nowadays, a quick Google search will provide a homeowner with a list of contractors in their area, and this is where strategic marketing comes into play because the top Google search results are not necessarily the most capable builders but rather the ones with the best construction marketing tactics. There is no ceiling for the time, effort, and money that a company can put into a marketing campaign. Still, there are some essential strategies that make up the backbone of an effective advertising strategy.

 

8 Construction Marketing Tips and Ideas for Growth in 2024

In 2024, construction firms will be presented with a variety of strategies to enhance their marketing and secure their place in an increasingly competitive construction market. Below is a list of ten tips and ideas you can take to increase your company’s visibility, better engage with your target clientele, and generate a steady flow of new leads. These tips include a modern approach to traditional strategies and digital marketing tactics to ensure a flexible approach that can adapt to a volatile market.

1. Develop a Customer-Centric Website Interface

A well-built website is an important component of an effective marketing strategy, as it is almost always the first point of contact for potential clients. A website is what gives an individual their first impression of a business. So, to ensure that that impression is positive, a company site should be mobile-friendly, easy to navigate, load quickly, and direct visitors to positive client testimonials that highlight customer satisfaction. Additionally, integrating advanced construction management software like Autodesk Takeoff can showcase your firm’s commitment to leveraging cutting-edge technology for efficient project execution and client communication. This can be achieved by integrating the product’s API into a construction materials estimator tool, for example.

2. Google List Your Business

Ensuring your business is listed on Google My Business is another essential step for boosting your online presence. Fortunately, it’s easy to do, and it’s free! All you need to do is create a Google Business profile, add your business through Google Maps, and claim your company under the management section of the site. Once you’ve completed these steps, it will be much easier for people to find your company and contact you. Google listing also provides a platform for your clients to leave reviews about their experiences using your services.

3. Create a Social Media Presence

Forbes Magazine recently stated that 84% of adults use at least one social media site. With so many people on Facebook, Instagram, and LinkedIn today, construction firms are presented with a unique marketing platform to promote their business. High-quality images and videos can be used to post customer testimonials and share project updates. By actively engaging with your followers, you will create a community around your brand, promoting a sense of connection with your audience.

4. Highlight Customer Reviews and Testimonials

Customer reviews and testimonials are invaluable tools for building brand awareness and trust. Client feedback can be posted on your website’s home page and your social media platforms. However, external Google reviews often resonate more with potential clients, so it’s always a good idea to ask your clients to write a Google review if they are satisfied with your firm’s work.

5. Launch Google Local Service Ad Campaigns

Google Local service ads are a powerful marketing tool available to construction companies looking to connect with homeowners in their local areas. When conducting a Google search, these ads appear at the top of the results, providing prime visibility and a direct link to your company’s contact information. Google local service ads are a simple and affordable way to boost your local SEO efforts and attract organic traffic to your website.

6. Create SEO-Centered Content

High-quality SEO (search engine optimization) content like blog posts provides your website visitors with information about your company’s area of expertise while incorporating target keywords and phrases that improve search ranking and drive organic traffic to your website.

7. Build and Maintain an Email List

Email campaigns are one of the oldest forms of digital marketing, but they are still very effective in keeping in touch with past clients and developing new leads. Marketing emails often include updates about new building projects, content blogs, or exclusive offers to keep your business fresh in the minds of both new and past clients.

8. Implement Pay-Per-Click (PPC) Advertising

Pay-per-click advertising (PPC) is an internet marketing model in which businesses pay a fee every time someone clicks on their ads. Basically, it’s a way of buying visits to a website rather than trying to generate them organically through SEO strategies. PPC campaigns can be tailored to target a specific demographic or geographical region, providing control and flexibility over who sees your ads.

 

Key Takeaways: Elevating Construction Marketing for the Future

Adapting to new digital platforms and innovative forms of advertising is essential for modern construction companies looking to take their marketing strategies to the next level. By focusing on providing your audience with informative and engaging content, you will not only forge a strong customer relationship but also check all the boxes that search engines use to promote your business.

Remember, when creating content, that your goal is not only to attract new clients but also to create a sustainable business model that facilitates long-term growth and client satisfaction in a competitive construction landscape.

 

 

 

 

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Bluebeam Subscription Price Increase

Bluebeam announced that starting June 1, 2024, they are implementing a price increase of approximately 10% of the Suggested Retail Price, which will impact new subscriptions, user additions, and renewals for Bluebeam Basics, Core, and Complete plans. The pricing increase does not affect converted or legacy maintenance pricing.

Along with the price increase, Bluebeam users can look forward to the following upcoming changes:

  1. This is an update to Revu 21 that introduces capabilities like Auto Align in Revu’s Overlay and Compare functions. This innovative feature, driven by AI, promises users up to 80% faster results, building upon the momentum created by the Multiply Markup feature introduced in October 2023 and various other productivity-boosting enhancements already accessible to subscribers.
  2. Bluebeam Cloud users will be able to collaborate in Studio Sessions in a web browser without installing Revu.
  3. As an added bonus, Bluebeam is rolling out new self-service workflows tailored to streamline the configuration of Bluebeam access for users through Single Sign-On (SSO), synchronized with an organization’s active directory. The best part? This valuable addition is part of the subscription package at no extra cost, demonstrating Bluebeam’s commitment to delivering enhanced value to its users.

In essence, while the price adjustment reflects the need for sustained growth, the tangible benefits that accompany it in the form of advanced features and streamlined workflows position Bluebeam users for a more productive and efficient future.

Frequently Asked Questions

Who will be affected by this change?
This price increase will only affect customers with net new, or ‘pure’, subscriptions to our Basics, Core, and Complete plans.

 

Will converted Complete plans from Maintenance subscriptions be affected?
Prices do not change on June 1 for converted Complete plan subscriptions that were upgraded from Maintenance. 2024 Pricing for these went into effect Jan 1, 2024, and includes a 10% increase per the terms of the Subscription Upgrade offer.

 

Can we add co-termed users with this updated pricing on the same subscription?
Yes, co-terming is allowed. Customers can add more users of the same Plan type (at the new price) to an existing subscription (with users at the old price) with the same expiration/renewal date.

 

Is the price for Multiyear Subscriptions increasing by 10%?
Yes. This increase affects the price of multi-year subscriptions.

 

When will Bluebeam support SSO for me, I only have (under 1000) users or don’t use MS Azure? 
We understand SSO support is a high-importance requirement for many customers. Our team is diligently executing a phased roadmap to help ensure a great experience.

 

To discuss your options on how this change will affect you, please contact bluebeam@microsolresources.com.

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What’s New with Autodesk 2025?

Interested in seeing what the new Autodesk 2025 features can do for you? Microsol Resources hosts these annual webinar series on What’s New with Autodesk that showcase and highlight the newest features of the various Autodesk products on the different versions.

You can sign up for these webinars and watch the webinar recordings of each (see below) to learn about the new features in action and learn some share tips and tricks along the way. In this article, we will share the links.

Recorded Webinars

  • What’s new with AutoCAD 2025
  • What’s new with Revit 2025

Upcoming Webinars

 

What’s New With AutoCAD 2025?

AutoCAD is built to accelerate your creativity. It enhances your 2D and 3D design experience with features that unlock insights and automation with the help of Autodesk AI.

Watch Maria Adames from Microsol Resources to see how to stay connected with one AutoCAD experience on desktop, web, or mobile—to capture, share, and review ideas on the go. By watching this video, you will learn more about:

  • Leverage automation powered by Autodesk AI to enhance your workflows and streamline the use of legacy tools.
  • How to collaborate with your peers on DWG files—leveraging capabilities that save you time.
  • Improve content reuse and standardization in your drawings with Smart Blocks. Sync and consolidate revisions with Markup Import and Markup Assist.
  • Add clarity with convenient, updated, and familiar Hatch commands and Activity Insights to help you stay informed throughout a project cycle.
  • Tailor AutoCAD to work for you. Use specialized toolsets for discipline-specific features, functionality, and parts, including architectural, mechanical, and electrical design components and more.
  • Make informed decisions with the latest geographical information using Esri’s ArcGIS Basemaps.
  • Access to over a thousand third-party apps with the ability to build your own with the AutoCAD API.
  • Learn how to manage your design data across projects with Autodesk Docs.

 Explore AutoCAD’s latest features with performance enhancements and start designing for today’s and tomorrow’s challenges with the power of AutoCAD.

 

What’s New with Revit 2025?

Watch Roger Liucci of Microsol Resources for a rundown of the latest features for architecture, structure, MEP, and more. We cover the new capabilities for building performance and carbon analysis, new releases for Revit data and content management with Autodesk Docs, the latest for open workflows and interoperability, and more highlights.

Revit 2025 adds new and enhanced capabilities to help all Revit users design, detail, document, and coordinate their projects with better quality and improved efficiency. This release has features that will boost your productivity, streamline collaboration, and empower you to design for a sustainable future.

Here are the top 2025 featured enhancements for Revit:

  • Faster workflows: Blazing-fast installs, streamlined interface & search. Option bar changes.
  • Effortless docs: Quick align annotations, background PDF exports.
  • Improved collaboration: Enhanced IFC export, monitor and coordinate changes, new coordinate systems.
  • Sustainable design: Total carbon analysis with next-gen Insight.
  • Advanced MEP & Structural: new analysis features, bi-directional interoperability improvements. IFC updates.
  • Revolutionary detailing: Parametric rebar, prevent unexpected model changes, better steel detailing.

 

Leverage Project Data from Schematic Design to Construction Administration with Autodesk Construction Cloud

How do you leverage project data from schematic design to construction administration? How do you avoid siloed information?

Join Maria Adames from Microsol Resources on May 14th to explore the versatile workflows available in the Autodesk Construction Cloud (ACC).

From design, preconstruction planning to post-construction collaboration, the ACC offers a comprehensive suite of tools designed to facilitate project management and enhance productivity. Learn how the ACC enables seamless communication and coordination among project stakeholders and discover best practices for implementing ACC workflows within organizations. This webinar will provide valuable insights to help optimize project processes and achieve better outcomes.

During this webinar, attendees will:

  • Understand the range of workflows offered in the Autodesk Construction Cloud (ACC), including design, preconstruction, construction, and post-construction phases.
  • Explore how the ACC enables collaboration between project stakeholders, from architects and engineers to contractors and owners, to enhance project efficiency and communication.
  • Learn how to utilize ACC tools and features to optimize project planning, scheduling, and coordination, leading to improved project outcomes and reduced rework.
  • Gain insights into best practices for implementing ACC workflows within organizations.

To register, click here!

 

Collaborating in AutoCAD with Autodesk Docs

How do you manage your AutoCAD design data across projects? How do you ensure your team can access the latest project updates?

Autodesk Docs is a Common Data Environment (CDE) that centralizes project information across the Autodesk Construction Cloud and supports collaboration in AutoCAD.

Join Maria Adames from Microsol Resources at our webinar and learn how to maximize productivity and creativity with AutoCAD and Docs’ powerful design tools and features. Together, we will explore the features that will allow you to:

  • Discover How to collaborate with your peers and team members in real-time on DWG files using AutoCAD and Docs.
  • Learn how to manage your design data across projects with Autodesk Docs by leveraging capabilities that save you time.
  • Examine the possibilities of mobility and up-to-date data with cloud-based document management for all your AutoCAD files, including templates, block libraries, and sheet sets.
  • Connect your local drive with the Autodesk Construction Cloud platform and access files on Autodesk Docs from File Explorer with Desktop Connector.
  • Empower your team to collaborate seamlessly in AutoCAD and beyond with the structure offered in Autodesk Docs, and continue developing your workflows for the future of the industry.
  • Explore AutoCAD’s latest features with performance enhancements and start designing for today’s and tomorrow’s challenges with the power of AutoCAD.

To register, click here!

 

 

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